All of the 4 women ,sitting before Uri Gershuni for their portrait to be taken, are art galleries owners. All of the 4 galleries are named after their women owners and all are located in the same street – Gordon street in Tel-aviv. This street and area is known for its well established and bourgeois galleries. The flowers decorating all of the women hair were bought by Gershuni at a flower shop (called: Gordon flowers) located on Gordon street. Each flower is individually tailored and fitted.